Advertise on BuffettWatch

BuffettWatch is an excellent place to advertise if you are in the financial world. On-line trading companies, financial publications, or anyone seeking a generally savvy and affluent clientele will find a very tightly-focused market group on this Web site. Think about it. If you advertise your on-line trading service on a major search engine, your banners will be seen by surfers searching for "flowers," or "roller-coasters," or "bed and breakfast." On BuffettWatch, however, you know what the visitors are looking for, what their interests are, and whether they have investment income or disposable income. We provide a much better focused market.

Banners will generally be shown above the navigation links at the bottom of the page. You can see an example of a banner ad and typical placement on this page. The charge per banner impression on BuffettWatch is 7 cents.

For your advertising investment, we will provide exceptional service:

• You may have more than one banner. If you do, your banners will rotate when it is your company's turn to have a banner showing. That way, each banner you submit will get equal airtime.
• We will report, at least monthly, on the traffic that your banners have experienced. The report will list impressions and click-throughs separately for each banner, so you will know which banners work better than others (those with the higher click-through rate). You can remove the less effective banners.
• You may send us new banners to put into your company's banner rotation anytime, or you may ask that a banner be removed from your company's banner rotation at any time.
• There is not a stringent size requirement on the banner size. Most banners are 460 x 68 pixels, and we would ask that your banner be wide and narrow similar to that measurement, but you may vary those numbers if you wish. The banner should be a .JPEG or a .GIF, or an animated .GIF. Please keep the storage size as close to 10K as you can.
• For each banner, you will submit the URL location to which the viewer should be taken when he clicks on the banner. That location can be different for your different banners. You may also assign an alternate text for the banners, and again, the alternate text can be different for each banner if you wish.
• You may specify the maximum charge that you wish to incur in a month's time. If that charge is accrued by banner impressions before the end of the month, your company's banners will simply be taken off of the banner rotation until the beginning of the following month. You will be notified when that happens, so you can gauge how much traffic there is, and whether you wish to continue at your current advertising rate, or increase or decrease your exposure. You may determine whether you wish to receive those reports through e-mail, U.S. Postal mail, or fax.
• You will be billed monthly. There will be a small $100 per month minimum charge, but beyond that, you will be billed only for the actual showings, which may be less than the amount you authorize per month.

Banners will not be shown until the site officially opens in June. If you wish to advertise on BuffettWatch, please use the "Contact Us" link at the bottom of this page to let us know what you have in mind!

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